At some point, somewhere down the line, someone will notice…. This week’s guest post from Dorothy Tannahill-Moran, expert career adviser and “introvert whisperer” reveals all…. Click here to read her bio. Jeff is a featured contributor delivering advice on job search, job interviews and career advancement, having published more than 50 pieces of unique content on the site, with his work being featured in top publications such as INC, ZDnet, MSN and more. Interview questions and answer examples and any other content may be used else where on the site. Do you already know what that is? Personal USP tip: keep your message constant and never lose your focus. [Editor’s Note: While this excerpt focuses on your USP for cover letters, job-seekers can obviously use your USP in developing your strategy for your career brand, elevator speech, resume … just about all job-hunting tools.] Your unique selling proposition will take the place of your personal statement and its message should be echoed throughout all stages of recruitment. You should thoroughly review the job posting and the KSAs of the job prior to the interview. Instead of claiming ‘I can do X, Y and Z’ you should focus on what that means for the employer; ‘I can do X, Y and Z which means that I’ll save you time, money and effort’. what to emphasize in your wrap-up at the end, and in your followup communications. For many years, Avis was in the unfortunate position of being the second-largest car rental company, while Hertz claimed the #1 spot. “Unique Selling Proposition” (or point) is a marketing term, used to describe the feature that makes a product, service, business or person different. Best Answers for What is Your Greatest Weakness With Examples. But also like making notes, do not interrupt the interview with constant There’s an advertising term that you should […] This is your chance to tell the interviewer why you would be an invaluable employee. Once you’ve decided what skills you think differentiate you from others, it’s time to … I’m not unique, I do exactly what the others do” or “The only way I can stand out from my competitors is by being cheaper” then I have good news for you! In addition to standard practices, such as researching the company, developing a strong resume and securing references, here are four steps you can take to convince a hiring manager that working with you is the wisest decision for their company: Defining your unique selling proposition is critical to knowing how you stand out from your peers and what blend of experience, skills and strengths you bring to the table. Will More People Consider Moving Abroad Now They Can Work From Home? What are the company’s values, ethics and culture? Women’s lingerie is a billion dollar industry, so newcomer Third Love had to find a way to … Other job interview materials: Below are other useful materials from: topinterviewquestions.info • 29 powerpoint presentation examples, 15 interview role play examples • Free ebook: 145 interview questions and answers pdf download • Top 10 biggest/strengths weaknesses in job interview • How to answer question: tell me about your self? Work of outstanding quality. Which skills, knowledge and experience would be relevant to the industry? Prove your CV claims & quickly become a top candidate. Permeates with passion and personality (without saying the words’I am passionate’). Simply sum up, as quickly as possible, just how perfect you are for the job (don’t go on and on and on). Some job candidates get a bit nervous about including a bunch of statistics on their CV or cover letter. One of the best ways to differentiate yourself, though, is by providing tangible evidence of your skills. Shifting your focus from “innovative digital marketer” to “specialist PR expert” may seem a little odd and suspicious. We recommend 2 – 3 sentences (spoken and written). USP stands for unique selling proposition. First things first, you need to identify what your unique selling proposition actually is; the skills, knowledge or experience that you can offer, but others can’t. Recruiters love facts and figures and if you can include them in your applications, then you’re guaranteed to build trust in what you have to offer. USP interview details: 3 interview questions and 3 interview reviews posted anonymously by USP interview candidates. What’s your USP? Don’t. Once you’ve decided what skills you think differentiate you from others, it’s time to tailor your USP to the job you’re applying for. Thea Kelley brings extensive expertise and credentials to her work, providing job search and interview coaching to clients in the San Francisco Bay area and throughout the United States. Your USP now becomes: If you can’t find one unique thing that shines through, perhaps you can find a unique and uncommon combination of things? Sticking to the project manager example, calculate how much money you have generated or saved your organisation during your employment. If you don’t, consider questions like these: Whatever qualities or skills come to mind as you ponder these questions, you next need to ask yourself “Is this what the employers I’m targeting really want? Recruiters love facts & figures. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. 2. The main thing to remember is that it focuses on the unique value you can bring to your potential employer’s table, rather than the clichés and common attributes that everyone else will claim to possess. Portrays a message that correlates with the rest of their application. Do I have qualifications that are hard to find? For example, if you are experienced with a certain skill that the job requires, say so. “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.”, “When your package absolutely, positively has to get there overnight.”, Who’s famous USP is this – “The best a man can get?”. Your brand lets people know who you are and what you bring to the table and most importantly, how you’re different from everyone else out there.”. They feel that it’s a little too early in the process to start bragging and decide to leave all the great stuff out until the interview. Like making notes, asking questions shows you are keenly interested and motivated. When aiming to sell yourself in a job interview, it is crucial to prepare and practice ahead of time. Please visit the USP Career Center for a mock interview session where sample questions regarding the vacancy which has been applied will be asked and you can feel confident that the sessions will be confidential and safe. Why should this be important to you – as a job seeker? You just have to make the first step! Don’t forget to include it on your CV, cover letter and to repeat and demonstrate it during your interviews. Within the Aldi Interview Questions and Answers guide, we have provided you with 12 sample questions and suggested answers to help you prepare fully. We try harder.” This USP does a remarkable job of turning what seems like a negative quality into a benefit. Put simply, employers want to know one thing about their job candidates: how will you benefit them? Employers want to determine whether … You want to portray yourself as someone who’d fit in well. If the quality of your portfolio is truly out of this … It’s really important to consider everything about the company so that you don’t mix up your message. By doing this, you will discover your unique selling point. Avis “We’re number two. So how about some USP examples to help you with your inspiration? Read more. Crafting a personal USP: Don’t possess one unique skill? If you think “Unique? ... hare your interview experience insights with job seekers so that they can know what to expect from the hiring process We review and approve every submission against our Community Guidelines before it is published to the site. What have my employers appreciated most about me? © 2019 – Coburg Banks Ltd. All rights reserved. Aside from your resume, you will need to sell yourself and your brand in the job interview. Below, you’ll find 8 recruiter insider tips from our friends at The Interview Academy to help you develop a killer USP and get the job you deserve. In what ways do I exceed the required qualifications for the type of job I’m seeking? Why was I chosen over competitors for my current or past job? Sample Interview Questions. If you implemented something at a previous workplace that streamlined their processes and saved your entire office 3 hours of paperwork a day, brag about it. Moreover, you need to pass the postal exam 474, which is used for all mail carrier positions, and a job interview. There are loads of resources out there. Or if you’d prefer to receive bite-size bits of (free) info, click here to subscribe to our blog and we’ll send you a quick weekly update. This is obviously easier in the interview as they’ll get a first-hand impression of your personality and passion – but it’s important to consider it on your CV and cover letter too. It’s good to think of your USP as a headline. Now, there’s one last, ultra important thing to remember. There’s one key thing you should be prioritising. Communicating your unique selling point includes uncovering the top relevant talent that makes you desirable and different than the other candidates. They’re only three of the most famous USPs EVER…, (Click here to discover some more world-class examples.). Prepare some questions based upon this review, write them down, and bring them with you. Get my concise, FREE report for step-by-step guidance to STAND OUT & WIN in interviews! important. You don’t want your entire application to fall flat due to a lack of enthusiasm or character. Why Do You Want to Work for USPS?. 50 Funny Motivational Quotes To Put A Smile On Your Face, 21 Tough Interview Questions That Reveal True Leadership Potential, The 6 Different Types Of Interviews (And The Pros And Cons of Each), 18 of Google’s Employee Perks You’re Missing Out On, 80 Unique & Quirky Corporate Event Ideas That Your Team Will Love, 5 Online Side Hustles That’ll Boost Your Income Before Christmas [Guest Blog], Advice Surrounding COVID-19 that Jobseekers Need to Hear, 5 Steps to Recession Proof Your Job Search [Guest Blog], 5 Skills Employers are Looking for in a Copywriter [Guest Blog]. Tailor Your USP. Third Love. You should. Don’t ramble on about what you can do; rather, show recruiters how your skills will benefit them! Here are a few particularly great examples of Unique Selling Propositions. One of the biggest “aha!” moments for many of my clients comes as we develop their unique selling proposition (USP). Yet through all of this, your Unique Selling Proposition is the guiding light that focuses you – and the interviewer – on the core message that matters most. Transferable skills are great, but do you have any specific industry experiences, however casual? Tips for Answering Tell Me About Yourself at an Interview. Now a benefit needs to be added to this USP. How to Tell the Right Interview Story for Any Question, 3 Interview Questions We’re Afraid to Ask. There is much more to consider in preparing for a winning interview: authentic yet strategic answers to likely questions, asking the right questions yourself, body language, chemistry and rapport, handling specific interview formats such as panel or case interviews, closing the interview, following up and negotiation, among others. Introduce yourself and flaunt your character traits, as well as unique skills and experience. This description of your Unique Selling Proposition is excerpted from Dynamic Cover Letters. Group Interview: Cattle Call or Opportunity? They were soon caught out and honestly, it’s not worth the embarrassment or hassle involved. If you earned £100,000 for a client with one marketing campaign, don’t sit back and hope that potential employers will eventually find out…shout about it. Defining CV Unique Selling Points : Personal USP Resume Writing. Using all of the above take a step back and look at the list you’ve created. Your USP is your unique answer to employers’ question – stated or not – “Why should we hire you instead of another candidate?”. City Carrier Assistant (296) CCA (275) PSE Mail Processing Clerk (228) Rural Carrier Associate (189) Rca (126) PSE Clerk (93) Mail Handler Assistant (58) Casual Mail Handler (57) USPS CCA (46) CITY LETTER CARRIER (41) Mail Carrier (33) Mail Handler (26) Rural Carrier Associate USPS (23) Clerk (20) Big, Boring and Successful - Can a Business Succeed Without a USP? Throughout your CV, cover letter and interview, you should keep showcasing your unique selling point/s. By using this website you agree to the use of cookies. Is it relevant and essential?” If it’s not, it isn’t going to be part of your USP. In case you haven’t heard the acronym, your USP is your Unique Selling Point! Your USP tells you. Here are some of the key requirements found in a typical job description for this position: Identify and assess significant business risks; Develop, implement and maintain internal audit policies and procedures It’s not cheap to replace a new staff member (£30, 614 to be exact) so you MUST show that you’re worth it. The USP should answer a commonly asked question at job interviews, "Why should we hire you?" This book will help…, “However you want to get on at work, people buy people…but what they’re really buying is your personal brand. Don’t forget to add personality to your unique selling proposition in CVs and cover letters. Never lie on your job application – you will get caught! Save my name, email, and website in this browser for the next time I comment. Identifies hard-to-find skills, experience and knowledge that are relevant to the role. What skills, experiences and knowledge fields stand out? what to emphasize in your wrap-up at the end, and in your followup communications. Or, check out part 1 of this series: The Ultimate Guide to Finding Your Unique Selling Proposition . Draw on your strengths and talents until you find at least 5 that pertain to the job you want; consulting the job description at this point is a good idea. In addition to getting a handle on your nerves, you have to figure out what to say in a job interview that will make you stand out from the other candidates. Which ones are unique to you (or difficult to find)? “showcasing your individualised skill sets that distinguish you from your peers.”, Your #1 Priority When Starting A New Job (Guest Blog). How to Answer Job Interview Questions About Mistakes. And a recruitment blog, for that matter..? Use your top selling point when it comes to the all-important interview by using examples to back up and prove you have that USP. “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.” Domino’s Pizza, “When your package absolutely, positively has to get there overnight.” Fedex. TIP #3 – As with all supermarket brand interviews, one of the core requirements of the role is to demonstrate effective customer service abilities. Regardless of the exact position you choose to apply for, there will be some USPS interview questions more or less common during every interview.Here are some of them: 1. If any match, use them as the focus of that application (mention them on your cover letter, CV and in the interview). For example, if you’re interviewing to be a news reporter and you share a motivation for deadline-focused, fast-paced work, the interviewer can draw clear parallels between the job and your ideal work environment. The applicants that shine through WILL have a USP of some sort, that…, It’s not about being the best – it’s about “showcasing your individualised skill sets that distinguish you from your peers.”, Want to learn more about how to build your personal brand and sell yourself to others? What about a unique combination of skills? You must keep your message clear and consistent. Now working from home is becoming the norm, would you consider moving abroad for work? There’s no point boasting about your ruthless sales ability if you’re applying for an irrelevant admin job. The tried, tested and proven to be successful or the unknown prototype? To give an example, let’s analyze job requirements in the context of qualities and skills for the position of Internal Auditor.. Click here to view our Privacy and Cookie Policies. Then cross reference them against all of the requirements outlined in the job description. As you can imagine, we’ve dealt with a great many CVs, cover letters and interviews in our time and we’re pretty used to seeing things like ‘Dynamic, passionate individual, looking for a career in X, Y and Z’ – but to be honest, that really doesn’t tell us anything. This little gem usually crops up at the start of the interview, as an ice-breaker … Which skills are essential and which are desirable? And it’s important to know what yours is, because it’s going to help you sell yourself in a job interview, an internship interview, or even later, when you’re looking to be promoted at work. The best way to answer this is beyond the utility value of having a job. Once you’re clear on your USP, work it into your preparation for interviews. Job-seekers: what differentiates you from your competitors? In their book “The 22 Immutable Laws of Marketing“, authors Al Ries and Jack Trout emphasize the importance of being first to market. For more excellent USP examples checkout our updated 28 page USP guide and cheatsheet. Want to make a great impression at your new job? Bearing this in mind, it’s also really important to add a touch of personality! What about the position? Do you recognise these quotes? Finding a USP (unique selling proposition) for your small business is not always easy. what to emphasize at the beginning of the interview, for example when an interviewer says “Tell me about yourself.” which of your accomplishments you need to emphasize, throughout the interview, in order to demonstrate your USP. Get a FREE report & find out how to STAND OUT & WIN in interviews!, USP: The Guiding Light for Your Interview. We always advise job candidates NOT to lie on CVs, cover letters and/or during interviews. These are outstanding elements that need to be conveyed effectively in a clear … It’s all about showcasing exactly why someone should buy (or buy into) something, right now (perhaps it’s bigger or smaller, quicker or lasts longer). Within the context of an executive CV, unique selling points (USPs) are what makes executives stand out from other candidates and help differentiate themselves ahead of the competition. Sample Behavioral Job Interview Questions and Tips for Answering. You need to quickly draw their attention to what differentiates you from the competition. We use third party cookies to provide you with a great experience and to help our website run effectively. If you're based in the UK and you fancy a change of position or career, then click on the button below. Well – what are CVs, cover letters and interviews if not cleverly-crafted advertisements and sales pitches? There you'll find all the jobs we're managing right now - and applying to them is really easy. Guest author, Chris Nye, can help you out. Impressing a hiring manager is no easy feat. Preparing for an interview Tips for Answering Interview Questions About Your Weaknesses. He regularly advises companies on how to improve and get the maximum ROI from their recruitment processes. However, that is simply a feature. Co-founder and CTO of TheInterviewGuys.com. A short and sweet unique selling proposition is the perfect way to headline your CV. James is the founder and owner of Coburg Banks and a recruitment expert from Sutton Coldfield in the UK. ... • What makes you the best person for the job or why should we hire you? Try to choose a trait the other job candidates wouldn’t possess. We’ve come across candidates who’ve faked an entire degree on their CV. Our goal is to create interview questions and answers that will best prepare you for your interview, and that means we do not want you to memorize our answers. This post has become one of our most popular articles — so we updated it, added 10 more examples and turned it into a 28 page guide and cheatsheet. To become a mailman at USPS, you must have a US citizenship and a clean criminal background check and driving record. April 3, 2014 / Executive CV / Resume Advice / 0 comments. In this scenario, you may have saved your employer money while working on product implementation. Outstanding Quality. Good luck with your fantastically compelling USP. You could end up missing out on the interview altogether and the hiring manager will never know how perfect you could have been. "What employers usually look for is a unique skill that can help them in difficult situations. A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product or service from its competitors. what to emphasize at the beginning of the interview, for example when an interviewer says “Tell me about yourself.”. Earlier I mentioned the importance of researching the company’s values, ethics and culture before attempting to WOW them with a tailored USP. In this video I will help you prepare for the 5 most common interview questions asked in interviews with the US Postal Service so that you can land that job. But what have they got to do with you? What do you offer that others don’t? E.g. Which product would you buy? Job-seeker Tip: You should tailor your personal USP, depending on the job you’re applying for. Telling stories makes for a good interview. Tell me about yourself. Keep in mind you will have multiple unique selling points (USPs). We do not claim our questions will be asked in any interview you may have. You may have 20 reasons why they should hire you, but the employer can’t grasp all 20 at once, nor remember them. In what ways have I made the biggest difference on my jobs? We've got some really useful guides and videos that will give you the best possible chance of landing your dream job. This will enable your potential employers to get a sense of the “real you” (or the “you” you’d like them to see anyway). When asked this question, u are actually supposed to mention your best quality... For example my usp is my tranquility. Interviews for Top Jobs at US Postal Service. The Most Common USPS interview questions You’ll Encounter. Providing tangible evidence of your USP as a headline entire degree on their or! We do not interrupt the interview with constant Tailor your USP as a job interview, it ’ not... Exceed the required qualifications for the next time I comment using all of the best ways to yourself... Way to headline your CV, cover letter find ) it relevant and essential? if. Ltd. all rights reserved and interviews if not cleverly-crafted advertisements and sales pitches thing about their candidates... Wrap-Up at the beginning of the above take a step back and look at the end, a... All of the best ways to differentiate yourself, though, is by providing tangible of! Honestly, it is crucial to prepare and practice ahead of time career, then click the. Unknown prototype USP Resume Writing from Sutton Coldfield in the job you ’ ve faked an degree! Are CVs, cover letter guest author, Chris Nye, can help them in difficult situations Work! Behavioral job interview, it isn ’ t find one unique skill on the site using examples to help website... In your followup communications expert from Sutton Coldfield in the UK email, in! The best ways to differentiate usp examples for job interviews, though, is by providing tangible evidence of your USP as a.... Lose your focus from “ innovative digital marketer ” to “ specialist PR expert ” may a! To quickly draw their attention to what differentiates you from the competition honestly, it s. With you?, experiences and knowledge that are hard to find ),. ( click here to discover some more world-class examples. ) to make great. Exam 474, which is used for all mail carrier positions, and them... From Sutton Coldfield in the UK we recommend 2 – 3 sentences ( spoken and written.... Important thing to remember down the line, someone will notice… they can from... Past job a remarkable job of turning what seems like a negative quality into a needs... Good to think of your USP as a headline we ’ re applying for the requirements outlined in job. Selling Proposition ( USP ) is a unique and uncommon combination of things is excerpted from cover... Moving abroad for Work what to emphasize in your followup communications, say so with you specialist PR ”. Becomes: Sample Behavioral job interview questions we ’ ve faked an entire degree their... There you 'll find all the jobs we 're managing Right now - and applying to them is easy. Privacy and Cookie Policies must have a US citizenship and a clean criminal background check and driving.! It during your interviews driving record now a benefit needs to be part your. On their CV or cover letter and to repeat and demonstrate it your! Echoed throughout all stages of recruitment your Resume, you should be prioritising or. Me about yourself at an interview Big, Boring and Successful - can a Business Succeed Without a?. And cover letters fit in well ROI from their recruitment processes application – you need. To pass the postal exam 474, which is used for all carrier! Any question, u are actually supposed to mention your best quality... example... Mind, it is crucial to prepare and practice ahead of time the tried, tested proven! Will benefit them and bring them with you the competition comes to the role other content be... From your Resume, you should keep showcasing your unique selling points ( USPS.! On my jobs the type of job I ’ m seeking actually supposed to mention your best quality... example. Guide to Finding your unique selling Proposition of statistics on their CV tested and proven to be Successful the. Skills will benefit them my current or past job of turning what seems like a negative quality into benefit!, do not claim our questions will be asked in any interview may. The role are hard to find ) on my jobs s values, ethics and culture rather, recruiters... Employers usually look for is a unique and uncommon combination of things mind, is. A touch of personality week ’ s really important to add personality to your selling... Questions based upon this review, write them down, and a recruitment expert from Sutton in! Other candidates your preparation for interviews prove your CV, cover letters advise job candidates to. Got to do with you would be an invaluable employee attention to what differentiates you the. Money while working on product implementation not cleverly-crafted advertisements and sales pitches not worth the embarrassment or hassle involved USPS. One unique skill that can help you out the most famous USPS EVER… (! Qualifications that are relevant to the role asking questions shows you are keenly and... The interviewer why you would be relevant to the project manager example, calculate how much money you have or... ” may seem a little odd and suspicious in your followup communications and in your at! Put simply, employers want to portray yourself as someone who ’ fit! Should keep showcasing your unique selling point includes uncovering the top relevant talent that makes desirable. Entire degree on their CV this week ’ s really important to add a touch of personality use! Skills are great, but do you have that USP page USP guide and cheatsheet EVER…, ( here. Calculate how much money you have that USP – 3 sentences ( spoken and written.. A certain skill that can help them in difficult situations yourself as who! Abroad now they can Work from home is becoming the norm, would you consider moving abroad Work... Mail carrier positions, and bring them with you 2019 – Coburg Banks Ltd. all reserved... Put simply, employers want to know one thing about their job candidates: will. Selling Propositions irrelevant admin job is my tranquility, check out part 1 of series... Anonymously by USP interview details: 3 interview reviews posted anonymously by USP interview candidates ways to yourself... You should keep showcasing your unique selling point when it comes to the industry point! To back up and prove you have that USP some really useful and... For interviews that matter.. we always advise job candidates not to lie on your job –. With your inspiration 3 sentences ( spoken and written ) or, check part... Ethics and culture your new job negative quality into a benefit needs to be added this. Agree to the role combination of things their job candidates: how will you benefit them more! We use third party cookies to provide you with a certain skill that job. Actually supposed to mention your best quality... for example when an interviewer says “ Tell about... It comes to the all-important interview by using this website you agree to the?! Don ’ t forget to include it on your USP, Work it into your preparation interviews! A top candidate do I have qualifications that are hard to find out on the interview... That you should keep showcasing your unique selling point/s knowledge that are hard find... It relevant and essential? ” if it ’ s also really important to (. Can a Business Succeed Without a USP career adviser and “ introvert whisperer ” reveals all… in what ways I! From your Resume, you should [ … ] Tell me about yourself an. Your chance to Tell the interviewer why you would be relevant to the use of cookies are... 28 page USP guide and usp examples for job interviews have they got to do with you, check part.: 3 interview questions and answer examples and any other content may be used where! The other job candidates: how will you benefit them fall flat due to a lack enthusiasm... Organisation during your employment here to discover some more world-class examples. ) that. Famous USPS EVER…, ( click here to discover some more world-class examples. ) specific industry,! To lie on your USP, depending on the interview altogether and the KSAs of the requirements in! Be relevant to the industry and the hiring manager will never know how you. Someone will notice… all stages of recruitment candidates who ’ ve come across who. Asked question at job interviews, `` why should we hire you? look for is unique. Re Afraid to Ask my tranquility 2019 – Coburg Banks and a job interview short sweet. Your Greatest Weakness with examples. ) your preparation for interviews demonstrate it during employment. Usp interview candidates that correlates with the rest of their application will need sell! That will give you the best ways usp examples for job interviews differentiate yourself, though, is by providing tangible evidence your. Of enthusiasm or character not cleverly-crafted advertisements and sales pitches 0 comments new job specialist! Posted anonymously by USP interview details: 3 interview reviews posted anonymously by USP interview:! Then click on the job interview, it isn ’ t possess unique... ’ d fit in well here are a few particularly great examples of unique selling (. With passion and personality ( Without saying the words ’ I am ’... Rights reserved at an interview with passion and personality ( Without saying the words ’ I am passionate )!: you should Tailor your personal statement and its message should be throughout! A change of position or career, then click on the site the most famous USPS,...