It resonates. Convey your campaign objectives and your expectations clearly to your influencers. A newer breed of influencers, micro-influencers, entered the scene with smaller followings but high engagement. Well, global brands like The Body Shop seem to think so, judging by how integral influencer outreach has been to their biggest ever ethical campaign. All told, going smaller can help increase your brand’s competitive edge. Comment on their organic posts, like their photos, watch their videos, and show that your brand is as interested in them as you’d like them to be in your brand. LoongList is an influencer marketing platform to collaborate with influencers, promote brands, products, services & monetize your influence. Their collection consists of a wide range of brushes and makeup essentials, all with minimal packaging. With small, local influencers, it is often as simple as reaching out to them on social media to discuss collaboration. al.) Her longform, genuine captions and creative images help spread the word about many major brands, including CVS Pharmacy. There are three huge benefits that are driving brands of all sizes to collaborate with small influencers: authenticity, trust and engagement. When launching a micro-influencer strategy, be sure to follow our 10 tricks below for successful Instagram micro-influencer campaigns: Before launching into a search for Instagram micro-influencers, outline what niche you plan to target on Instagram. Another travel micro-influencer, Yannick doesn’t miss a beat when naturally weaving an ice-cold Coke into his worldly travels. With the rise of social media platforms such as Instagram, influencer marketing’s popularity has soared. Results: His post produced 791 likes and 18 comments for an engagement rate of 3.3%. Another plus-size fashion blogger, Arlette’s Instagram feed is full of thematic shots featuring her fresh looks. Instagram Reels Case Study: Celebrities Join T.J.Maxx & Marshalls To #CarolForACause, Case Study: How Parade Underwear Celebrates Social Causes with Nano-Influencers, Black Friday Marketing: Influencers Boost Sales for Traditional Holiday Campaigns. These qualities enable Samsung to generate buzz with an audience keen to learn more about its products. They’re passionate about their following and enjoy engaging their followers. His partnership with several top brands comes across naturally and generates strong engagement within his niche. We’ve gathered some of the top micro-influencer platforms, apps, and marketplaces to assist marketers in their quest to execute impactful micro-influencer campaigns. Electronics Fashion . To learn more about how brands market with Instagram influencers, see our brand guide here. Micro influencers tend to be more relatable and have more authentic personas. They are always searching Instagram, Youtube and … Now, there is competition, oversaturation, and quite frankly, cheap brands preying on hopeful influencers. Include elements, such as deliverables, timing, compensation, and other contractual arrangements that will better guide your campaign and give micro-influencers enough direction to be successful. In two sponsored posts, the micro-influencer successfully relays the message about CVS Pharmacy’s limited time membership offer, while highlighting the value of the brand in prepping for the Easter holiday. Let us create a custom campaign to fit your brand's unique needs. Influencers are trusted by their followers immensely. We have made it easier than ever before to connect with brands you support and become a successful micro-influencer on LinkedIn. TapInfluence is an influencer platform that offers data and insights into brands’ influencer marketing campaigns, along with a fully vetted marketplace of influencers. Micro-influencers have had their share cautionary tales—namely, the ability for anyone to become a fake micro-influencer overnight. This will also help your micro-influencer partners more keen to work with again in the future, as it creates a mutually beneficial relationship. Nano influencers leverage their small but connected audience to advertise various products and generate more sales for brands. Riding on the nostalgia of ’90s kids, her sponsored Instagram post shows her daughter playing with a Polly Pocket, courtesy of Mattel. This step goes hand-in-hand with vetting micro-influencers. How does it work? Keep in mind that micro-influencers don’t have the same wide reach as macro-influencers, but they excel in cultivating highly engaged audiences within their niche. This makes it relatively easy for newer brands to partner with these influencers and engage in influencer marketing. The smartest brands know that helping their brand advocates become influencers is an essential (and inexpensive) strategy. Read the contract carefully The brand was one of the first brands that mastered influencer programs, so there’s no wonder Sigma Beauty has years of experience working with bloggers and influencers. If you find an influencer who has less followers, but more expertise in your field, you two will have a … In order to understand the potential impact of micro-influencers on your campaign, monitor the engagement levels they achieve on both organic and sponsored content. You’re putting yourself out there and you're getting visible. 4 Free Tools For Micro-Influencer Campaigns. And they often go out of their way to answer questions and engage in one-on-one communication. Influencers who show interest in your brand and campaign can be approved based on your brand’s criteria. We're guided by your Success. As with most business partnerships, transparency and trust are key to a healthy relationship. Macro-influencers are those with between 500,000 and 1 million followers. Professionalism also goes a long way for both parties. Consumers are savvy enough to know that their favorite celebs and mega influencers are well paid for each post they make. In partnership with CVS Pharmacy, Samantha colorfully captures fun spring decorations and tasty goodies available at CVS stores across the country. Brands flocked to these IGers with newer, faulty … Like Kristal, Arlette’s Instagram posts often get reshared on Forever21Plus’s main feed, extending her reach to an even broader audience for future sponsored posts. And that matters to consumers. Therefore, practice constant communication to relay important information about any changes, recommendations, expectations, requirements, and outcomes. Many influencers collaborate with both big and small brands to market their products and services to their audiences. Once you’ve established this, you’re sure to have a successful influencer marketing campaign. Not to mention, Samsung can connect with an audience that shares Urška’s interest in technology and mobile devices. Overall, the post uniquely spreads awareness about a toy made popular in the decade that most parents of Heather’s audience would be pleased to bring back. Doing the right thing. When they give a recommendation, it feels real. 1. Are you trying to grow your social media audience, expand into new audiences, create positive social engagement, or drive conversions? When working with micro-influencers (or any influencer for that matter), grant them the freedom to let their creativity run wild. Noting his status as a creative guest partner at Samsung’s Experience Tour Pop-Up in Brooklyn, Cristian recounts his collaboration with the Samsung team. Once brands decide to partner with micro-influencers, the next step is finding the right ones. Brand collaborations aren’t always a smooth process. Five mom bloggers participated and revealed their home makeovers within a week-long blog hop that invited fans to move from one home reveal after another in the series. Investigate. Explore our top categories . Expanding Mattel’s international reach, Ares follows suit with tugging at the heartstrings of other ‘90s babies. The thing that sets them apart is that they are likely to partner with brands they’re interested in. CONS: Influencers cannot send brands proposals; 5. Without a contract, a micro-influencer campaign can encounter troubles that lead to influencer marketing fails and ultimately create a bad name for your brand. The analytics capabilities help brands get an accurate measure of engagement. Samantha Scott (@charlieandcrewmama) is a mommy blogger with 45,000 followers who focuses on home, travel, food, beauty, and style tips. Last year, the ACTIVATE platform enabled over 75,000 influencers to collaborate with brands, media companies and agencies — ranging from Reebok, Estee Lauder, Soylent, Tinder, FabFitFun, Brooks Brothers, Thrillist, Apartment Therapy, SHE Media, Ketchum PR, and more. Getting your brand out of the shadows and reaching out to Instagram influencers can be terrifying. This also helps produce positive brand sentiment and ensures impactful results with each sponsored post. Influencers may not have exhaustive information about your brand and your messaging. A concrete outline on the terms of your partnership will ensure that both parties uphold their ends of the agreement. They now have over 2.5 million followers and still, regularly collaborate with prominent influencers. Results: Her post generated 424 likes and 9 comments for an engagement rate of 3.7%. Micro and nano influencers converse with their followers 22 times more frequently than other influencers. Since we first wrote about charities harnessing the power of social media influencers, it’s something that has grown more widespread, more diverse and more effective.. More social media influencers are partnering with charities big and small, and it’s clear that supporting an issue that matters to them is a growing priority amongst content creators. FOHR has a goldmine of resources for influencers starting out in this business. Brands can offer their products, services, or experiences as giveaways. Share exclusive coupons, discount codes or affiliate links to help influencers engage their followers effectively. The platform offers audience details to help with targeting the right demographic. Book a tutor. Do they have fake followers or use Instagram bots to inflate engagement? Brands that collaborate with small influencers have found a more dialed-in option. But how? Have they previously been involved in an influencer marketing scandal or lawsuit? B2B Influencers . How to Find Influencers. When you identify the best influencer partners, express genuine interest in partnering up for long-term partnerships Always-on influencer campaigns will help kick your micro-influencer marketing strategy into first gear. ‍ Founded by a team of experts in the Influencer industry, we provide all the keys to become a known and recognized Influencer around the world. This is because the platform already has plethora of built-in influencer brand collaboration templates that you can use to draft a convincing and promising email with merely a few mouse clicks. Influencers Meet Brands is the Influencer Marketing Platform by in4fp.com where Influencers can meet up, collaborate, get collaboration opportunities from brands and discuss common interests. Brands have too many options when it comes to choosing influencers, but at this point, selection is important. … How to Collaborate with Influencers: Tip #3. While macro-influencers reach more consumers overall, micro-influencers are wildly successful at cultivating loyal and engaged audiences. Click the button to get in touch. Building a robust micro-influencer strategy often requires the help of tools to find Instagram micro-influencers. This way, brands can make informed decisions about how the micro-influencers will resonate with their target audience. To broaden your reach, work with several micro-influencers for a single campaign. It is easier to collaborate with micro-influencers than with celebrities, as smaller influencers themselves seek brands to collaborate with. Amplifying the content gives your campaign an added boost, as well as exposure to audiences on other channels. Keep scrolling to see 14 inspiring small clothing brands that influencers are supporting right now. For holidays, events, or other life adventures, Bethany shares Instagram sponsored posts of brands that help her prepare. It’s also critical to know the goals and KPIs of your micro-influencer strategy. Often times, you can see influencers working with them who have less than 10K followers. Top 10 Influencer Clothing Brands You Need in Your Closet This Summer Shop collections from Danielle Bernstein aka weworewhat, Alexa Chung, Aimee Song & more . The platform is useful for both identifying micro-influencers, as well as measuring micro-influencer campaigns. This also can help with brand positioning and expanding brand reach. Measurement will also help you more accurately calculate the ROI—something marketers strive to determine the success of a campaign. By 2020, spending on Instagram influencers is projected to reach $2.3 billion. 4. With influencer marketing, brands can strategically partner with prominent social media influencers (Instagrammers, YouTubers, bloggers, et. This natural integration gives Mattel’s brand a boost in the eyes of other parents who likely remember playing with the toy as a kid. Kylie Jenner, one of the highest-paid Instagrammers, has an audience of more than 180 million and makes about $1.2 million per post. After having purchased your subscription, you will be contacted by our team with offers from our partner brands. Talentopt Influencer is started with a mission to help startups, small companies, and brands to find and collaborate with the right influencers by providing them with the best Marketing platform which is fast, user-friendly. No matter if you’re looking for smaller influencers or those with a larger following, IZEA has you covered. By requesting a free demo with Socialbakers, you can unlock access to a full database of micro-influencers that display important information about the influencers, like age, interests, followers, number of posts, and more. How to work with brands as a small influencer on YouTube and Instagram and get paid to travel. 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